The Style Guide no-returns

The Style Guide no-returnsThe Style Guide is constructed as a series of street style shots featuring some of the most stylish people in the menswear industry. But unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut. Most street style compilations are simply a series of pretty images that often look good because of the location, or the individual, but not necessarily the clothes. The Style

which means you can roll them up easily

Pearls were selected for the decoration because they are simple and sophisticated - not showy

Texture is something that’s easy to overlook (and hard to evaluate) when shopping online

5 Shoulder width 45

the two-hole horn buttons recall Savile Row tailoring

but it's often too soft and dense to be cool

from 100% raw American cotton

The cover story is an exclusive behind-the-scenes visit to Cesare Attolini: no one apart from Permanent Style has the experience to really put Attolini into real context

51 Neck width

The beautiful soft handle and silky texture

62 Bottom width

5 Waist 53 55 59 62